Dr. O focuses on writing for practitioners and scholars of business. His books are for practitioners of business, who need straight-forward, easy-to-read sources of information that provide proven tools and techniques to immediately apply to their daily needs. Similarly, his articles provide clear, simple explanations of theories and tools to help any person improve their performance, and contribute strong value to an organization. Dr. O’s books and articles are founded through scholarly research and frontline experience in various industries, organizations, and countries.
As a social scientist, Dr. O continually works on research to expand the field of strategy and innovation. His areas of specialty are:
- Strategic marketing
- Problem solving
Working with fellow scholars in the academic and business communities, Dr. O ensures he stays at the forefront of theory and application.