Sun Tzu was a Chinese general who lived around 400 and 500 BC. He achieved fame and success during The Warring States Period who gained famed for his legendary book, The Art of War.

Applying Sun Tzu’s principles from The Art of War can result in any person or organization becoming disciplined and successful.

Show notes (with time stamps):

Introduction: 00:00 – 04:08

Sun Tzu and the Concubines: 04:09 – 08:54

The Art of War: 08:58 – 18:46

The 13 Chapters: 18:53 – 46:25

Application to Business: 46:27 – 52:15

Summary: 52:21

Music

Artist: Scott Holmes

Album: Road Trip

Track: Indie Rock

Resources:

The Art of War by Sun Tzu
Sun Tzu and the Art of Business by Mark McNeilly
Sun Tzu: Strategies for Marketing – 12 Essential Principles for Winning the War for Customers by Gerald Michaelson and Steven Michaelson