Publications
Six Thinking Hats: HOLISTIC REVIEW TOOL
Recent article from the 2025 Summer issue of VIEWS magazine; Six Thinking Hats: The Power of Holistic Review. Pages 48-52.
THE FUNDAMENTALS OF PRODUCT MANAGEMENT
This fun and engaging eBook describes the various roles, responsibilities, and mindsets to become a successful product manager, no matter the industry.
STUCK IN NEUTRAL
Doctoral thesis analyzing the effect of strategic agility within the U.S. powersports industry. This non-experimental, quantitative research analyzed the following research question; To what extent can United States (U.S.) powersports industry retail dealerships increase organizational performance through strategic agility (strategic sensitivity, collective commitment, and resource fluidity)?
accelerated product development
Article from the 2024 Fall issue of VIEWS magazine; Accelerated Product Development: The Power of Participatory Research. Pages 48-53.
Qualitative Research Consultants Association - Views Magazine, Fall – 2024
RETHINK HOW YOU THINK
This eBook provides a comprehensive process with effective tools and techniques to apply data-driven decision making to solve challenging business problems.
FUNDAMENTALS OF THE POWERSPORTS INDUSTRY
Textbook for the introductory course introducing students to the exciting U.S. powersports industry. The textbook covers a wide-range of topics such as industry associations, OEMs, vehicle categories, and other key areas of the industry.