In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
The stars of the “Mad Men” advertising era were David Ogilvy and Rosser Reeves (among others). Another advertising legend, though less well-known was Howard Luck Gossage. Gossage was the driving force behind the success of the advertising agency Weiner & Gossage (W&G) and he challenged the established norms and status quo of the advertising industry. Gossage was referred to as “The Socrates of San Francisco”.
