In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
Creating a structured and disciplined competitive intelligence (CI) system within your organization is critical to leveraging market instights and keeping your competitors off-balance. Understanding what a competitive intelligence system is, why you need to develop a CI system, and the benefits will ensure you are not caught off-guard by unexpected competitive actions.
