In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
Combined arms is a methodology used within the military to integrate different, multiple units/operations to synergistically work together to create a greater force to overwhelm an opponent. This same strategy can be very effective within a sales and marketing organization. The ability to link, leverage, and compliment multiple groups can have a positive effect on campaigns.
