In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
As the coronavirus expands across the globe creating panic and fear, it is critical to rethink how to meet these new challenges. As an increasing number of market segments contract, such as airlines, restaurants, sporting events, and entertainment, it is a great opportunity to quickly reinvent how to conduct business. At a time of great uncertainty and potential catastrophic business contraction, all businesses need to develop new, creative ways to engage with consumers.
