In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
There are two glaring weaknesses within design thinking, and especially IDEO’s Human Centered Design (HCD) – brainstorming and lack of a systematic methodology to evaluate and select ideas. Two ways to supercharge design thinking are with systematic ideation and systematic analysis and decision-making. Simple-to-learn and easy-to-use tools can transform design thinking output from the “so so” to the implementation of powerful solutions to the most difficult problems.
