Ants do it. Bees do it. Wolves do it. Even German U-boats in WWII did it. Swarming. Swarming is a great tactic to overwhelm competitors. The use of small units which simultaneously attack competitors from multiple directions is at the heart of swarming. There has been long history of swarming within various military campaigns. However, swarming can be a highly impactful sales and marketing strategy to dominate markets.