In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
When problems arise there are great tools to attack them, specifically root-cause analysis and DMAIC. There are also excellent tools to stimulate creativity to develop new products, improve current products, and build innovative solutions. An excellent technique to help solve tough problems is Reverse Brainstorming.
