rider mania

Fear and Loathing in India

Fear and Loathing in India

New experiences are the ingredients for creativity. And I try to have as many as possible. I love traveling, meeting new people, and challenging myself. With my new job and living in a new country, everyday is something new. And recently I had one of those “bucket list” experiences that was not just amazing, but terrifying, exhausting, and inspirational. I rode a motorcycle for about five days in India. With three other co-workers, we rode from Mumbai to Goa, on the west coast.

Not only was this a great personal experience, but was a fast immersion into the Indian market that I am now responsible for. The ride not only helped me to better understand the Indian market, but allowed me to see areas of the country that most people would never see. And the trip was not just about riding, but we also conducted research. On the trip we visited several Royal Enfield motorcycle dealers to understand their business better, and identify new opportunities.