Peter Drucker is another one of the gods of business that many people have not heard of or studied. His writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education. He also is known for creating the concept of management by objectives or MBO, and he has been described as “the father of modern management.”
Show notes (with time stamps):
Introduction: 00:00 – 05:32
Biography: 05:36 – 13:10
Influences and Writings: 13:16 – 17:21
What is a Business?: 17:27 – 26:32
Management by Objectives: 26:38 – 40:31
The Role of Customers: 40:39 – 48:40
Innovation: 48:47 – 1:08:12
Summary: 01:08:17
Music
Artist: Scott Holmes
Album: Road Trip
Track: Indie Rock
Resources
The Concept of the Corporation by Peter Drucker
The Effective Executive by Peter Drucker
Innovation and Entrepreneurship by Peter Drucker
Sun Tzu: Strategies for Marketing – 12 Essential Principles for Winning the War for Customers by Gerald Michaelson and Steven Michaelson
References
https://archive.nytimes.com/www.nytimes.com/books/98/01/11/reviews/980111.11lewist.html?mcubz=0
https://en.wikipedia.org/wiki/Peter_Drucker
https://www.drucker.institute/
https://www.forbes.com/2006/06/30/jack-trout-on-marketing-cx_jt_0703drucker.html#58a4341f555c