You don't often hear business gurus or professors at top level universities talk about market research. What you will hear most often is sexy musings regarding strategy and innovation, or the wonders of finance. But if an organization does not know what is going on in the market, their competitors will pass them and customers will not return.

Dr. O outlines 8 points to consider to ensure market research is the cornerstone of your success.

Show notes (with time stamps)

Introduction: 00:00 – 02:44

Train Yourself & Everyone Else: 02:47 – 8:18

Train Every Department: 08:22 – 13:32

Genchi Genbutsu: 13:36 – 18:06

Quantitative Data: 18:10 – 22:34

Qualitative Data: 22:39 – 30:43

Primary Research: 30:47 – 33:17

Secondary Research: 33:21 – 36:32

Technology: 36:36 – 43:22

Summary: 43: 27

Music

Artist: Scott Holmes

Album: Road Trip

Track: Indie Rock