Solve Tough Problems Faster & More Creatively
Do you want to:
Create Strong Competitive Advantages?
Grow Your Product Platform?
Improve Customer Satisfaction?
Gain the Trust & Respect of Colleagues and Senior Executives?
If so, Rethink How You Think: Creative Problem Solving for Product Management is the book you’ve been searching for. With this comprehensive guide, you will be able to create new, innovative solutions to solve tough problems and develop new business opportunities!
Become a powerful thinker
Product managers must continuously solve a wide range of problems. Using the 4i™ System of Creative Problem Solving, you will combine five critical skills into a powerful problem-solving process.
Market Research – Identify customer needs.
Statistics – Use data to help support decision making.
Creative Thinking – Create new ideas, anywhere, any time.
Critical Thinking – Narrow your ideas to the most viable, feasible, and desirable.
Decision Making – Make decisions faster with more confidence.
Dr. O has put these five skills together in an easy-to-learn and easy-to-use process using an A3 template to tell your “story” simply, visually, and convincingly. Many people (and organizations) think problems are negative. You will learn that problems are amazing opportunities to use a wide-range of thinking skills to outmaneuver competitors and create a fast-moving, highly innovative organization that focuses on continual improvement and lifelong learning.