The Lego Group has an amazing history and the brand has the capacity to reawaken the sense of experimentation and play that resides within everyone. From its founding in 1932 to the introduction of the interlocking toy bricks in 1949, to the massive losses in the late 1990s and early 2000s, the story of Lego is an amazing business tale of struggle, success, failure, and reinvention. With relentless innovation over the company’s 8+ decades and overcoming aggressive competitors offering electronics or other forms of building sets, Lego has survived and prospered.
Show notes (with time stamps)
Introduction: 00:00 - 04:25
The Beginnings: 04:30 - 13:20
The 1960s: 13:25 - 17:47
The Expansion: 17:52 - 24:18
The Decline: 24:22 - 33:46
Recovery: 33:50 - 36:17
Mindstorms: 36:22 - 41:44
Other Products: 41:49 - 49:22
Pop Culture: 49:28 - 52:33
Conclusion: 52:38 -
Music
Artist: Scott Holmes
Album: Road Trip
Track: Indie Rock
Resource
Brick by Brick: How LEGO rewrote the rules of innovation and conquered the global toy industry by David Robertson and Bill Breen
References
https://www.lego.com/en-us/aboutus/news-room
https://www.lego.com/en-us/aboutus/lego-group/the_lego_brand
https://en.wikipedia.org/wiki/Lego
https://www.lego.com/en-us/aboutus/lego-group/the_lego_history
https://en.wikipedia.org/wiki/History_of_Lego
https://www.history.com/news/the-disastrous-backstory-behind-the-invention-of-lego-bricks