The Lego Group has an amazing history and the brand has the capacity to reawaken the sense of experimentation and play that resides within everyone. From its founding in 1932 to the introduction of the interlocking toy bricks in 1949, to the massive losses in the late 1990s and early 2000s, the story of Lego is an amazing business tale of struggle, success, failure, and reinvention. With relentless innovation over the company’s 8+ decades and overcoming aggressive competitors offering electronics or other forms of building sets, Lego has survived and prospered.