In good times you should never blindly follow the herd. But this is even more relevant during bad times. As Albert Einstein famously said, "the definition of insanity is doing the same thing over and over again and expecting a different result". To develop lasting competitive advantages and provide new, unexpected value for your customers, it is critical to think and act differently from your competitors. You have to reinvent the game. You need to become an intrapreneur.

Music

Artist: Scott Holmes

Album: Road Trip

Track: Indie Rock

Resources

Intrepreneuring by Gifford Pinchot III

Intrepreneuring in Action by Gifford Pinchot III