In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
Your team has been working for months on the new product rollout. Product photos and videos have been produced and launched. Media events are moving along and social media plans are engaging with consumers. Sales people are meeting with retailers to demonstrate the new product and educate staff. National advertisements are launched and hitting large regional markets. But something is not right.
