As Product Managers and marketing professionals, we must get comfortable with data. Data is critical to help us make sense of endless market information and drive decision making. No, we do not have to be full quants, high-level data analysts, or data scientists. However, we do need to be able to inform our data experts what we hope to understand from specific data requests and what decisions those insights will drive. The ability to be fluent with the proper analytical terminology and methods is critical to working with quantitative information.