Dave Oventhal
When Poor Planning Meets Reality

In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.

When Poor Planning Meets Reality

data analysis

Keeping Up with the Quants

Keeping Up with the Quants

As Product Managers and marketing professionals, we must get comfortable with data. Data is critical to help us make sense of endless market information and drive decision making. No, we do not have to be full quants, high-level data analysts, or data scientists. However, we do need to be able to inform our data experts what we hope to understand from specific data requests and what decisions those insights will drive. The ability to be fluent with the proper analytical terminology and methods is critical to working with quantitative information.

Market Research - Best Practices

Market Research - Best Practices

One of the most important skills for product managers, brand managers, and anyone involved in marketing is market research (MR). To wow customers and out-maneuver competitors it is critical to understand what your customers need, how they use your products, why they don’t buy competitor products, etc. In addition, you need to understand the same information about your competitor customers. To uncover these insights, you need to conduct both qualitative and quantitative MR.