In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
global business research network
One of the most important skills for product managers, brand managers, and anyone involved in marketing is market research (MR). To wow customers and out-maneuver competitors it is critical to understand what your customers need, how they use your products, why they don’t buy competitor products, etc. In addition, you need to understand the same information about your competitor customers. To uncover these insights, you need to conduct both qualitative and quantitative MR.
