Leadership is a critical skill that Product Managers must learn and develop throughout their careers. These skills can be cultivated through a hunger for knowledge, ongoing learning and the exponential effect of increasing business experience. Product Managers are able to transform ideas, facilitate debate, and process market signals into actionable vision for a product or segment. The following is a high-level overview of things all Product Managers need to focus on to gain trust and commitment from team members.
Product Managers as Business Interpreters
Product managers need to interact with multiple departments and work with cross-functional teams. We are required to understand a multitude of skills, tools, and techniques to successfully perform day-to-day job requirements. Our skill-set balances marketing, engineering, information technology (IT), and manufacturing. We move from understanding nuances of customer insights to ensuring products are equipped with features that deliver high-valued benefits. Then, our winning features and benefits need to be clearly communicated to customers.
Five Critical Product Management Skills
Product managers need many different skills to succeed. However, five key skills all product managers need to excel at are writing, market research, creative thinking, storytelling, and critical thinking. This blog discusses these five skills and provides some great resources to help build your skills. When you become a lifelong learner, you will have a great time changing yourself, your organization and community.
Inbound Marketing and the Product Manager - Part II
The market is getting increasingly competitive and dynamic. Consumers are inundated with a constant flow of information. It is becoming harder to get people’s attention and turn them into qualified sales leads. Worse, marketing departments are operating with smaller budgets and bare-bone teams. So, how do you get through all the noise to reach and engage with customers? Inbound marketing.